One of the hardest goals to accomplish in your diet is consuming enough protein. First of all it can get very expensive. It seems like meat products are just getting more and more expensive! Not to mention just hard to stomach it all in one sitting ??. But we know that we need to get it. Afterall, it is the building blocks of muscle as well as the foundation of many things in the body. It is also a macronutrient and therefore very essential to our body. Absolute Whey has a nice blend of concentrated whey protein and isolated whey protein. These are just different forms of the same whey protein. The difference is how it is processed from its raw form. This simply changes its macro ratios of protein:fat:carbohydrates. Concentrates are more raw and unprocessed with more carbohydrates, fats and lactose. Isolates process some of that out leaving more raw protein. We kept it natural and very concentrate, but also wanted to give you a whole lot of protein??! BCAAs are short for Branch Chain Amino Acids. They are no different than regular amino acids, which are found in protein. But BCAAs are a specific ratio of certain amino acids that have been found to have the biggest impact on muscle protein syntheisis(muscle growth). These three amino acids make up 35% of your muscle and the body does not make it on its own, making them essential. They also help prevent muscle breakdown or catabolism by preserving muscle glycogen stores. We added some protease, a digestive enzymes to help with absorption. Protease is a digestive enzyme that helps facilitate the breakdown of proteins. This is necessary for protein to be able to absorb into the body. At the end of the day if the supplements you are taking are not absorbing, then you are not getting the benefit they should be providing.